大陸最近定了一些法規去維持新聞的公平公正, 但似乎不太樂觀.
story 1
"When we do a press conference in Beijing, we give every journalist who shows up a 200 yuan “transportation reimbursement”. I use quotation marks because you have to labor mightily to roll up even a 50 yuan taxi fare in Beijing, and the average ride probably sets you back 20. Clearly, it ain’t all going to transportation."
this is too familiar to many company marketing guys in china. in order to have favorable media publicities, many companies have to bribe journalists in various ways, bribery include "reimbursement", "new years party", "luxury items", "daily consumption card", "transportation card", "performance tickets", etc. if you don't bribe when you "should", journalists will impose sanctions against your company, in some disgusting cases, journalists will report your company in a negative way....
conclusions
1) there are three levels of media problems in china: first, media is polluted by money; second, media is restricted and not diversified; thrid, risk of "tyranny of the majority" in media
2) the most urgent issue that is relevant to many people's life is the level one problem
3) it seems to me that the purpose of the Rules issued to ensure fair journalism is to solve the level one problem, or at least part of its purposes. failing to understand this background and labelling the "rules" merely as a "cracking down" seems not fair and is a "one-dimension" thinking.
4) i don't think it will work, the solution exists not in the individual or organizational level