Recently, the world has experienced several crisis directly related to trust, namely the US financial crisis and the China milk powder poison crisis. Here's an interesting interview on the subject of Trust. Politicians and government officials who have been learning so much about "Spin" and "Crisis Management" should take notes.
Psychologist Jordan Peterson on the credit crisis and the social virtue known as trust.
http://www.tvo.org/TVO/WebObjects/TVO.woa?video?TAWSP_Int_20080930_779337_0
About the Interviewee:
"Jordan Peterson is a clinical psychologist, a professor of Psychology at the University of Toronto, and author of Maps of Meaning: The Architecture of Belief."