廸士尼開始在轉型, 其實 theme park 的生意越來越難造, 因為人們對旅行的追求改變得很快; 另外, 面對著春風吹又生的翻版活動, 其版權的收入亦會受影響; 從美國廸士尼公司的最近動態看, 廸士尼公司未來的收入, 會分散在不同的範疇, 目前它正策劃打入美國流動電話市場, 相信進入香港後, 廸士尼亦會盡快與電話網商合作, 進入中港蓬勃的流動電話市場, 而theme park 的作用推廣大於盈; 難得的是, 沒有想像力的發展中國家政府, 願意貼錢為這公司做推廣.
The Walt Disney Internet Group and Sprint have announced an agreement
through which Disney will create a national U.S. wireless phone service
specifically designed for families. The service, called Disney Mobile,
will use the Sprint Nationwide PCS Network and is slated to launch next
Disney Mobile plans to offer wireless voice service, exclusive handsets
and a package of features and applications including a range of
entertainment content for the family.
"Disney Mobile will combine Disney's heritage of quality and
unparalleled brand equity in the family market with Sprint's leadership
in wireless voice and data services to create an engaging and
easy-to-use mobile experience," said Steve Wadsworth, president, WDIG.
"This enhanced mobile service offering will ensure Disney's place as a
leader in the family mobile market, one of the fastest growing segments
of the mobile industry. We'll be in investment mode for the next
several years, but expect that over the long run this initiative will
generate solid financial returns for the company."
The new brand is a Mobile Virtual Network Operator (MVNO), with Disney
being responsible for all aspects of the service, including product
development, distribution, marketing, customer relations, billing and
other business operations.
The newly formed Disney Mobile business is part of Walt Disney Internet
Group and will be led by Senior Vice President and General Manager
George Grobar, who reports to Steve Wadsworth. Grobar is a ten-year
Disney veteran, including recent positions as VP and GM of Disney
Auctions and NASCAR Store Online, and VP with the DisneyStore.com.
Prior to Disney he spent nearly a decade in finance and product
planning in the computer industry.
The WDIG entered the mobile arena in 2000 with the launch of Disney
branded content, including graphics, ring tones, games and utilities,
on NTT DoCoMo in Japan. It will continue to distribute its mobile
content through carriers and distributors globally.