在針對小孩慾望的消費廣告充斥的年代, 孩子會有怎樣的成長經驗? 消費社會的價值對他們又有什麼影響?
你會發覺壓抑消費慾可能比殺雞所救回的人命更多:
書名: Born to buy: the commercialized child and the new consumer culture
作者: Juliet Schor, 是一個經濟和社會學家, 亦是一位母親.
書介節錄自 alternet
...These ads are the product of some of the finest anthropological
research and creative thinking in the marketing business. Techniques
such as anti-adultism, which pits children against adults in the
struggle for marketed goods, and age compression, which targets
children of younger and younger ages, combine with all the
traditionally manipulative advertising techniques to create a culture
in which children do not merely consume, but also find their identity
in consumption.
The effect on children's psychological, physical,
and social health is, predictably, deplorable. Schor notes the dramatic
increase in incidences of depression, anxiety, low self-esteem,
obesity, and psychosomatic disorders....